Privacy Policy

Last Reviewed: 1 August 2021


Defined Creator takes privacy seriously – we are committed to keeping your personal information private. All personal data we collect is kept strictly secured and is only used for the purposes described in this privacy policy.

This privacy policy applies to information collected through our websites and any information we collect through our other interactions with you (for example, if you talk to our customer services team).

What is ‘Personal Data’?

We treat any data that could directly or indirectly identify you (or your family or your personal device over time and across services) as “Personal Data”. This includes information like your name, telephone number and your email address.

What data do we collect?

Customer Information is the information you explicitly provide to us when you make an online purchase, sign up to receive our newsletters or other communications, or participate in any program or competition which requires you to complete a form on our website. This includes:

  • Your name

  • Your email address

  • Your phone number

  • Your payment information

  • What services you purchased

Usage Data is general information about how you interact with our website or other services, such as:

  • which pages you visited on our website

  • how you came to the website (for example, by clicking on a link in a newsletter or from an advertisement)

  • which buttons or links you clicked

  • whether you have been to the website before

  • geolocation data (that is, where you are located in the world - country/city)

  • inferences that we may draw about you from the usage data we collect

IP Address

Whenever you visit a website (including, the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so that it can send the pages you request to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while using the same IP Address, it is possible that IP Address could identify you).

In many jurisdictions (including California, the EU and Australia), your IP Address is considered to be personal data, and we treat it accordingly.

How we collect data

Information you provide to us directly: When you shop with us online, we will ask you to provide personal data (such as your name and address) so we can fill your order. We may also ask you to provide personal data when you sign up for a newsletter, respond to a job application or an offer, join us on social media, take part in surveys or contact us for help. If you don’t want to provide personal data, you don’t have to, but it might limit your ability to do certain things on the website.

Information we collect automatically: When you visit, we collect some information about you automatically, including Usage Data.

Some of this information is collected using cookies or other similar tracking technologies that have been placed by us or by third parties. For details of how cookies work, which ones we use and how you can control them, please see our cookie policy.

How we use data

Where we collect your personal data, we’ll only process it:

  • to fill orders placed by you, or

  • where we have legitimate interests to process the personal data and our interests are not overridden by your rights, or

  • in accordance with a legal obligation, or

  • where we have your explicit consent.

The main reason we use your personal data is to fill orders and to manage our relationship with you (for example, dealing with questions about our services).

We also use personal data for other purposes, including:

To communicate with you: this may include providing you with information you’ve requested or that we’re required to provide to you, that relates to changes to our website or policies, marketing communications in accordance with your preferences or to invite you to provide feedback or to take part in research we are conducting.

To support you: this may include dealing with any questions you have about our services.

To improve our website: we use Usage Data to help us understand the online behaviour of our customers, which helps us to focus our marketing activities and improve the services we provide. Using web analytics on our website enables us to measure, collect, analyse and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our website. We try to ensure that all Usage Data is pseudonymised (i.e. we cannot trace the Usage Data back to an identifiable specific person - in other words, you - either at all or without considerable effort) unless we have your consent.

Geographical location information contained in Usage Data also enables us to tailor your experience on our website by displaying different content based on your location, such as providing content in your preferred language (where possible), showing local currency and pricing, and showing relevant advertising. Again, geographical location information is pseudonymised unless we have your consent, which you gave when you either clicked the “cookie consent” banner or continued to use the site.

To protect you (and us): we use Customer Information and your IP Address to detect and prevent fraudulent activity when you want to make a purchase from us.

To market to you: we use Usage Data for remarketing (sometimes called retargeting) to better target our ads to interested customers. After you have visited our website, you (or another user of your computer) may see Bellroy ads on certain participating third party websites, such as on the Google Display Network and Facebook. 

To analyse, aggregate and report: we may use the personal data we collect about you and other users of our website to produce aggregated and pseudonymised analytics and reports, which we may share with third parties.

How we can share your personal data (and how we don’t)

There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:

  • send you newsletters or other updates, that you have signed up to receive (for example, Klaviyo)

  • send you information relating to your purchases

  • pay commissions to affiliates where you came to our site from a link they shared with you

  • target advertising (for example, Google, Facebook and Klaviyo)

  • protect you and us against fraud (for example, MaxMind)

There also may be times when we are legally required to disclose personal data, such as to regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws and regulations, or to exercise our legal rights.

We only share your Customer Information with third parties where it is either necessary to enable online transactions (such as PayPal) or where you have consented to receive direct marketing material (such as Klaviyo).

Your personal data is never disclosed to third parties for remarketing or retargeting purposes by third parties, and most importantly:

  • Defined Creator never sells its email lists or customer information.

Your rights

Your personal data belongs to you, and you have the right to:

  • know what personal data we hold about you

  • make sure that all personal data is correct and up-to-date

  • ask us to correct any personal data

  • object to our continued processing of your personal data

If you no longer wish to receive any online communications, just let us know by clicking the ‘unsubscribe’ link at the bottom of any marketing communication we send you.

You can notify us if you no longer wish us to process your personal data, but note that if you do so, this may mean that we can no longer provide our services to you.

How to contact us

you can email us at

and we will respond to your request within one month. You also have the right to complain to your local Data Protection Authority about the collection and use of your Personal Data.